An increasing interest in digital twins as an emerging technology trend with a transformative potential continues to attract enterprises that strive to reach their business goals. The Digital Twin concept, which originated at NASA to improve the physical-digital simulation of spacecraft, is now widely adopted as one of the guiding principles of digital transformation across a variety of industries. However, in many cases, the initial excitement leads to confusion when it comes to the implementation of this powerful idea. The sixth panel discussion of the executive webinar series organized by AMC Bridge sheds light on the factors that help separate hype from reality on the path to digital twins.