Waltham, MA—AMC Bridge, in collaboration with Tech Soft 3D and moderated by industry analyst Jim Brown, Founder and President of Tech-Clarity, will host a webinar titled "Unlocking 3D Engineering Data Across the Digital Thread: When to Build, When to Buy, and How AI Changes the Equation." The event will take place on October 8, 2026, at 11 a.m. ET / 5 p.m. CET.
As manufacturing organizations accelerate digital transformation initiatives, 3D engineering data is becoming a critical enterprise asset. Once used primarily within engineering teams, it now plays a key role in improving manufacturing operations, service, supply chain collaboration, digital twin initiatives, and emerging AI-driven applications. As a result, manufacturers face growing pressure to make engineering data accessible to the people, processes, and applications that depend on it.
The webinar will share new research on how these companies determine when commercial solutions provide the greatest value, when custom development delivers strategic advantage, and how both approaches can be combined to meet evolving business requirements. Further, the conversation will cover the fundamental ways AI is changing these decisions.
As manufacturers pursue AI-driven initiatives, organizations are seeking secure ways to access engineering data that can power next-generation applications. At the same time, advances in AI-assisted software development are lowering barriers to creating custom solutions, prompting companies to reassess established software strategies. The discussion will address both the opportunities and challenges of this shift, including concerns related to data security, intellectual property protection, and interoperability.
During the webinar, experts from Tech Soft 3D, Tech-Clarity, and AMC Bridge will examine how manufacturers are extending the value of engineering and 3D data across the digital thread. The discussion will explore the technical and business factors influencing build-or-buy decisions, including interoperability requirements, intellectual property considerations, software licensing constraints, and the need for greater agility in supporting evolving business processes.
The webinar will highlight findings from recent industry research conducted by Tech-Clarity and commissioned by Tech Soft 3D, which examined how manufacturers approach software decisions related to creating, accessing, and sharing 3D engineering data. The research found that demand for engineering data is expanding beyond traditional engineering functions, driving organizations to rethink how information is accessed and leveraged throughout the enterprise.
Register to receive the research findings directly when the report is published.
Confirmed speakers include:
- Jonathan Girroir, Senior Marketing Director, Developer Toolkits, Tech Soft 3D
- Igor Tsinman, President and CEO, AMC Bridge
- An additional speaker will be announced soon.
Moderator:
- Jim Brown, Founder and President, Tech-Clarity
Attendees will gain practical insights into:
- Why demand for engineering and 3D data continues to grow across the enterprise
- The realities of creating, accessing, and sharing engineering data across diverse systems and business functions
- How manufacturers evaluate build-or-buy strategies to support initiatives like the digital thread
- Why many organizations are adopting hybrid approaches that combine commercial tools with custom development
- How AI is reshaping software decision-making and increasing the strategic importance of engineering data
The webinar is intended for leaders responsible for engineering systems, digital transformation, product development, IT strategy, manufacturing technology, and digital thread initiatives.
Register to attend the webinar and learn how leading manufacturers are balancing commercial software and custom development strategies to unlock the value of engineering data, support AI initiatives, and accelerate digital transformation.
Webinar details
- Date: 8 October 2026
- Time: 11 AM – 12 PM ET | 5 pm CET
- Register here
About Tech Soft 3D
Tech Soft 3D is the leading provider of engineering software development toolkits and industrial applications for CAD & CAE data conversion, visualization, and simulation. Established in 1996 and headquartered in Bend, Oregon, Tech Soft 3D has additional offices in the USA, France, England, Japan, Germany, and Norway. Tech Soft 3D is backed by investment firm Battery Ventures. For more information, please contact
About Tech-Clarity
Tech-Clarity is an independent research firm dedicated to making the business value of technology clear. They analyze how companies improve innovation, product development, design, engineering, manufacturing, and service performance through the use of digital transformation, best practices, software technology, industrial automation, and IT services. Tech-Clarity believes that all parties in the engineering, product development, and manufacturing software community benefit from a clear understanding of how enterprise software helps drive better business performance. Tech-Clarity offers services to manufacturers, industrial companies, software vendors, and service providers to make the business value of technology clear. For more information, please visit http://www.tech-clarity.com.
About AMC Bridge
AMC Bridge is a trusted technology partner for engineering, manufacturing, and construction enterprises, whether they are actively pursuing AI-driven digital transformation or only beginning to recognize its potential. We help organizations to move beyond experimentation and achieve consistent ROI by delivering production-ready software and end-to-end solutions for their transformation journey.
We design, build, and integrate enterprise-grade software – applications, workflow extensions for CAD/PLM/BIM, data integrations, AI-enabled features – and deploy them with monitoring and lifecycle management so they remain reliable over time. Our services include assessing data readiness; preparing and unifying product and project data; and embedding AI into the workflows teams use every day. With 25+ years of industrial software expertise and deep ecosystem partnerships, including Aras, Autodesk, Bentley, Dassault Systemes, PTC, Siemens, Tech Soft 3D, and others, we empower enterprises to move confidently from experimentation to operational AI at scale. For more information, visit amcbridge.com.
